We started Eat Real Food Again because the problems we saw in the American food system weren't going to fix themselves. Chronic disease rates kept climbing. Farmers kept getting squeezed. Ingredient labels kept getting longer and stranger.
The usual fixes — new regulations, new labels, new “wellness” brands — kept missing the point. The point is people. People who've healed themselves through food. Farmers who grow real food at a fair price. Vendors who refuse to cook in seed oils. Neighbors who want to know where their dinner came from.
We're building the infrastructure for those people to find each other, trust each other, and rebuild the food system from the ground up.
Founded on the observation that chronic disease rates and broken food supply chains share the same root cause — profit incentives that treat food as a commodity.
Real Street Food pilot launched. First vendors onboarded. First community reviews verified by real customers.
Healla waitlist opens. The Real Food Standard process begins — built by the people it's meant to serve.
Target: 50,000 real food vendors on the map. A knowledge base owned by the people who built it.
By 2030, we want to revitalize the food system in the Americas. That means:
A living, crowd-verified map of who grows, processes, and serves real food across the continent
A lived-experience knowledge base for preventing and recovering from diet-related illness — free and owned by the people who built it
Thousands of vendors and producers holding themselves to the Real Food Standard
Farmers paid fairly, traceably, and directly — with no middlemen skimming the margin
We're not doing this alone. We're doing this with you.
ERFA is a Public Benefit Corporation — a for-profit company with a legally binding commitment to our mission. We don't take advertising from packaged food brands, pharmaceutical companies, or seed oil manufacturers. Ever.
Revenue comes from the ecosystem apps, shared with the people who make them work. The mission isn't a marketing angle. It's in the articles of incorporation.
A small team of people who've seen the food system fail people they love — and decided to do something about it. Full team page coming soon.